I have narrowed down the reason for wanting to create this brand to one word, "Freedom." Over the past few years I have been inspired by several individuals, all acting on the same impulse. These individuals had the courage to leave the safety of corporate life, embark on a journey with unknown outcomes, all for the purpose of freedom.
At this point in my life, I look at those creating their own path, expressing themselves in their own way, living life on their terms differently than in the past. The aspiring artist is not that much different than a successful entrepreneur in the fact that they are making their own way, carving their own path, most of the time selfless in nature, and to me these people are the definition of life enthusiasts.
Freedom can take on different meanings depending on the perspective of an individual. For one, freedom may be manifested simply by walking local trails with their dog, while another may need to rest atop a peak in the Himalayas.
Bourbon+Blue will be a platform for creators, dreamers, risk takers, and adventurers. It will provide a common place for these like minded individuals to collaborate, share their stories of life, and inspire others to do the same. A celebration of life enthusiasts from entrepreneurs to artists to adventurers.