This is the beginning of something new, something that will take us far from what we know as normal. I believe there is a need for a new brand. One that represents a human perspective on lifestyle. One that values experiences over possessions. One that celebrates adventurers, dreamers, creators, and those that pave their own way through life. One that thinks outside of the box. One that will be a platform for like minded people to share their stories of success, of failure, of life. Most of all, one that will inspire others to live for the moment, act on their dreams, and explore the unknown.