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Behind the Scenes

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Meetings, collaborations, giveaways and photo shoots- it’s what’s been filling our schedules week after week in preparation for our first collection’s launch. You’ve seen the website, you’ve heard our story, but how have we been making this dream a reality? Through pure passion and a creative team that strives for greatness, that is.

It all starts with a line of shirts. Toss in meetings, whether that be at a long office desk or a coffee shop bar. Add in conference calls, keeping everyone in check, but laughing all along the way. And of course, the countless documents and power points entailing our biggest hopes and our smallest details.

In the midst of planning and collaborating, we’ve been consistently rolling in new ways to make our followers more aware of our brand. We filled up our gas tanks and headed to Seaside for our first line’s photo shoot (and some paddle boarding). We ventured to Starkville, Mississippi for a night made up of runways and networking. Our ambassador program is fully underway, and these fellas will be bringing their perspectives on the brand, all while sharing their stories through our products. To top that off, there’s even been chances to test your luck with special giveaways and contests! (Don’t worry, more of that to come.)

From the stitching in the warehouse to the tagging on office floors, there’s nothing we haven’t done to ensure we produce quality, exceptional shirting that stays true to our small-batch vibe. We’re working hard to make sure our first spring/summer line sweeps the hearts of the adventurers, risk-takers, go-getters and big thinkers. It’s what we live by and what we stand for. #wearebourbonandblue

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